Social Media Strategy ≠ Random Posting

📌 Random posting is not a strategy.

Even posting with a well-organized content plan in your grid isn't a strategy.

I know that most of the time what we want to hear is: these videos will go viral and you'll gain lots of followers, this video will be super trendy, super aesthetic.

The truth is, it takes time.

It requires discipline.

It involves some tough times.

And I mean really tough.

It demands attempts.

But most importantly, you need to clearly know what you want: if you understand who you are and what you want — or what you're selling, you're already halfway there.

A true social strategy is born from:

1. Clear objectives.

2. Understanding your target audience.

3. Content that speaks to the audience, not just the brand.

The rest?

It's just noise.