In my first year of university, we were assigned to read a small book of about eighty pages, and I recall that many of my classmates complained because it seemed unrelated to communication and fashion. The book was " The Laws of Simplicity " by John Maeda , who, for those unfamiliar with him — as I was at the time, is the individual responsible for creating distractions on all our digital tools. Although the book may not directly address communication, storytelling, or market