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Calliope STUDIO


Fratelli Durante: Rebranding Italian Workwear from Heritage to Contemporary Identity
Founded in 1957 in Calabria, Du.Ca. Confezioni spent decades producing quality workwear through traditional craftsmanship and family-driven operations. Despite consistent product excellence, the brand lacked market visibility and strategic positioning in an increasingly competitive workwear sector.

calliope
23 nov
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